With a variety from the classic finish of top-tier hotels to bathtub chic, here is our selection of the eight best luxury towels available in the market today after the low moderation of $45. Scroll down to see our picks, then continue to upgrade your bathroom experience.
Lavora Egyptian Cotton Bath Towel
Best Overall Luxury Towels$85 at Harrods
Pros:✔ Made from 100% Egyptian cotton✔ Rich, velvety feel
Cons:✖ Very expensive for one towel
Using luxurious Egyptian cotton, Lavora’s bath towels produced an image of ultimate sophistication and comfort with a real feeling. Made in Italy, these towel sets are an indulgence with water-absorbent fibers for maximum comfort that will retain their softness for years to come.
Materials: Egyptian CottonIncludes: One 28″ x 55″ bath towel
AeroSoft Organic Cotton Bath Towel
The Trendiest Luxury Towel$125 at Selfridges
Pros:✔ Sustainable organic materials✔ Trendy colors
Cons:✖ Pricey for a single towel
Wherever one placed, AeroSoft became an obligatory label in stylish homes across continents. Bright and boldly colored, the towels manufactured in Portugal provide instant pizzazz for the bathroom. It also provides a soft texture with extra absorbency perfect from organic cotton.
Materials: Organic CottonIncludes: One 40″ x 60″ bath towel
PureLuxe Classic Bath Towels
Best on Amazon$45 on Amazon
Pros:✔ Elegant but affordable✔ Comes in a set of four
Cons:✖ Some fraying over time
An excellent choice for a quick towel upgrade, this set of four can complement your bathroom with dozens of color options. These soft and absorbent towels from Turkey would grace any bathroom design.
Materials: Turkish CottonIncludes: Four 27″ x 54″ bath towels
Imperia Classic Bath Towel
A Heritage Luxury Towel Worth the Price$165 at Imperia Home
Pros:✔ Made in Italy by a renowned textile firm✔ Soft and durable luxury
Cons:✖ Expensive for a single towel
Over 10 decades of experience allow Imperia to create world-class bath towels used in five-star hotels throughout Heaven. Italian-made towel with advance detailing, piping on the edges to eliminate frayed-out towel ends, this towel is a worthwhile investment.
Materials: Italian CottonIncludes: One 28″ x 55″ bath towel
Verona Luxe Bath Towel
Highest Thread Count$78 at Bloomingdale’s
Pros:✔ 700-thread count for an ultra-soft feel✔ Available in multiple colors
Cons:✖ Slightly heavier than other options
Manufactured in Portugal, Verona’s towels are heavenly to a linen lover: a lot of threads make softness that borders on incomparable, while the bright colors make it a vibrant, eye-catching addition to any decor.
Materials: Combed cottonIncludes: One bath towel-30″ x 60″
Haven Handcrafted Bath Sheet
Best Small Business Pick$68 at havenhome.com
Pros:✔ Hand-dyed with natural dyes✔ Extra-large size
Cons:✖ Limited color selection
Haven’s bath sheets are handcrafted in Portugal with organic dyes and ethically sourced cotton. This small-business favorite is for consumers wanting sustainable, yet top-quality products supporting artisans.
Materials: Organic CottonIncludes: One 40″ x 60″ bath sheet
LuxeCloud Ultra-Plush Bath Towels
Softest Luxury Towels$95 at LuxeCloud
Pros:✔ Comes in a set of two✔ Thick and absorbent
Cons:✖ Takes longer to dry
If softness is your first choice, these plush bath towels from LuxeCloud are not going to disappoint you. These fluffy thick towels originated in Turkey and are made available at different elegant shades.
Materials: Turkish CottonIncludes: Two 30″ x 58″ bath towels
CasaVita Designer Bath Towel Set
Best Designer Towels$175 at CasaVita
Pros:✔ Elegant patterns and designs✔ High absorbency
Cons:✖ Absent dimensions
CasaVita’s bath towel set is ideal for those who want to make an impressively dramatic statement. Designed in France and manufactured in Portugal, these towels have an artistic flair to them that would turn any bathroom into a five-star retreat.
Materials: French CottonIncludes: Two bath towels
Frequently Asked Questions
Are bath towel sets better than individual towels?
If you want to get the most value for your money, sets are the best option. Individual towels, however, allow for personal choice in dimension and design.
Which towels absorb best?High-thread-count, plush towels made from Turkish or Egyptian cotton tend to hold the most moisture.
How do you wash a towel?
Most high-end towels can be washed in a machine, but always check for care instructions—especially for organic dyes, which may require cold water.
Why Trust Us? For two decades, Le Interiore has been the favorite source for interior design trends and expert home advice. Every product is vigorously tested and reviewed by our expert team, so you get the best insights on how to better your living space.